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Several advertisement programs for both advertisers and publishers are in the internet market but Google's Adsense and Adword programs are unique and affordable. The very concept of having two complementary programs from the same company generates lot of trust and value proposition for the shareholders.

AdWords program Adwords is Google's pay-per-click advertising program whereas Adsense is a publisher program. Google AdWords ads connect you with new customers at the precise moment when they're looking for your products or services. The Google Network reaches more than 80% of Internet users.* (*Media Metrix, December 2003 )

With Google AdWords you create your own ads, choose keywords to help us match your ads to your audience and pay only when someone clicks on them. You have complete control of your budget as you only pay when your ad is clicked on and you can set your very own daily limits for what you are willing to pay. There is no minimum budget or locked in time that you have to run your campaign. You choose the keywords you want to target, so you get targeted traffic from your ads - people who are looking for specifically what you have to offer. There are various tools like keyword builder to help you build adwords and

very user-friendly reports to track the progress of your keywords and improve them to generate desired results over the time. In the end, you get good quality traffic, better sales and positioning in the Internet market. And above all, Google's quick, friendly and knowledgeable support is truly one of the best customer support one can find. I know all that sounds pretty similar to other pay-per-click programs, but now let's take a look at the other side i.e. AdSense program.

AdSense Program Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website's content pages and earn money. Because the ads are related to what your visitors are looking for on your site -- or matched to the characteristics and interests of the visitors your content attracts -- you'll finally have a way to both monetize and enhance your content pages. It's also a way for website publishers to provide Google web and site search to their visitors, As a website operator, you can choose keywords for the AdSense program that are relevant to the content you provide. The keywords will draw in relative advertisements to be displayed on your website, things that your browsers are interested in, which adds value to the

information provided to your visitors. When your website visitors click on a Google Ad, you gain revenue from that click. Providing high quality, relative content is key to making money with AdSense. Now Google has started special Adsense program for its blog www.blogger.com. We have been using Google's Adsense and Adword program for the last three years on more than twenty websites like www.dhandaulat.com, www.articlesworld.com and we have got amazing results both in terms of advertisement and publisher revenues. AdWords and AdSense are win-win propositions for both potential advertisers and website owners. Advertisers get targeted traffic to their websites at minimal costs and website operators make money for having the ads displayed on their websites. AdWords and AdSense are welcomed additions to the world of e-business and internet marketing.

About the author:

Dr Ravi Chamria is the CEO, Sakshay Infosystems Pvt Ltd. He can be contacted at ravi@sakshay.net or you may visit http://www.articlesworld.com and dhandaulat.com

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